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Rotterdam Ahoy on the eve of the musical spectacle of the year

01 november 2016

MTV EMA is about to be the most spectacular show in history

On Sunday, November 6th in Rotterdam Ahoy, one of the biggest and most sensational music award shows in the world will take place: MTV EMA 2016. It is the second time that Rotterdam and Ahoy are hosting the event; in 1997 the show also took place in Rotterdam.

The advent of the MTV EMA is a great happening for Ahoy. The event attracts thousands of young people and music lovers. Images of the location will be shown throughout the world. Peter van der Veer, Director Rotterdam Ahoy: "With a global network of more than 60 channels and over 300 digital media properties and platforms it’s a tremendous honour to accommodate this wonderful MTV event in our city. We are proud of many events but, for me personally, this is the best of the best. We already know that Rotterdam is hot, but now millions of people around the world will see it too."

MTV and Ahoy collaboration
The collaboration between MTV International, Viacom (parent company of MTV) and Ahoy is extensive. Rotterdam Ahoy is not only the facilitator but also a partner. Peter van der Veer: "There is nobody who knows this building as well as we do and we are committed to delivering a fantastic experience. Working together for the best result is in the DNA of this city and of our people."

THE musical hotspot of Europe
The MTV Music Week, the musical red carpet of the MTV EMA, takes place from 2 to 5 November. Maurice Hols, General Manager Viacom Benelux: "All eyes worldwide will be focussed on Rotterdam; and it is for a reason this city has been chosen as this years host. It is a young and dynamic city and moreover leading in the areas of festivals, music, culture and art. This connects perfectly with our brand and target group.” With different music genres, the week is aimed at all music fans. The line-up consists of national and international artists. The music experience can be brought close to the fans. The city will literally be THE musical hotspot of Europe.

MTV’s international award show has been the highlight of the year since 1994. A series of spectacular performances and of course the presentation of the awards. The MTV EMA has always been an important influence on the music industry. Moreover, the audience plays an important role, they determine what is hot and what is not. The nominated artists are musicians that are popular in the target group; fans can vote for their favourite prior to the show. The line-up includes among others Kings of Leon, Afrojack, Martin Garrix, Bruno Mars, Shawn Mendes and Zara Larsson. More artists will be announced in the coming days.

The 2016 MTV EMAs will broadcast LIVE across the globe on Sunday, 6th November at 9:00PM CET** from the Rotterdam Ahoy, in Rotterdam, Netherlands, with support from Rotterdam Festivals, Rotterdam Partners and the city of Rotterdam.


  • IDEA
  • AEG Facilities
  • AIPC Member
  • European Arenas Associaton
  • CLC Vecta
  • ICCA Member
  • MPI Member
  • NBTC Marketing
  • Rotterdam Partners
  • UFI Member

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